Her social media stardom follows her on the web and sucks a whole new cycle around her. This reinforces its presence in the media, making it feel even bigger than on social media itself.
Cover of Ocasio-Cortez will be picked up earlier by news websites of social media than any other Dem, according to data from the social analysis company Parse.ly that was drawn for Axios.
From a list Of the eight popular Democrats, Ocasio-Cortez drew the second highest overall amount of traffic – after House Speaker Nancy Pelosi – between January 3 (when she was sworn in) and February 10 (Sunday) on the websites within the Parse.ly network.
Most of the traffic from Pelosi is related to the possibility of a second government disconnection, per Parse.ly.
How she does it: The digital dominance of Ocasio-Cortez comes not only from the speed of its use of social media, but also from the hustle and bustle around its policies, videos & viruses and viral quips.
"Alexandria Ocasio-Cortez" was the # 3 most popular trending search on February 5, the day of the state of the Union, and was the top trending Google Image search with regard to the state of the Union last week.
An Axios analysis of Twitter data using CrowdTangle analyzes showed that Ocasio-Cortez generated more interactions – retweets plus likes – than the six most productive news organizations together, more than 30 days between December and January.
Be smart: The lightning bolt of Ocasio-Cortez on the internet and the cascade of cable news is that she has introduced progressive policy measures on income tax and climate change on social media – and aggressively defended and propagated.
Ocasio-Cortez #GreenNewDeal has mentioned more than any other word on Twitter, per data from software company Quorum (with the exception of "people", "one" and "change").
In less than a month, she has posted 68 times about #GreenNewDeal.
Such hot-button problems flourish on social media and in particular on Facebook.
Despite the fact she is not the biggest Facebook user (she is in favor of Twitter and Instagram), Facebook is the main source of social traffic of Ocasio-Cortez, with about 40% of the views of that network, per Parse.ly.
Twitter is the next one, in only 2.8% of the views.
Yes but: Although Ocasio-Cortez is the queen of social media among popular democrats, she is not in charge of all statistics.
She does not have the most followers. Senator Bernie Sanders (I-Vt.) Has more followers than Ocasio-Cortez on Instagram. Sanders and Sen. Cory Booker (D-N.J.) Have defeated her on Twitter. Sanders, Booker, former vice president Joe Biden, Sen. Kamala Harris (D-Calif.), Beto O & # 39; Rourke and Pelosi all win on Facebook.
She does not receive the most involvement on the largest platforms, Facebook and Instagram. According to a CrowdTangle analysis Harris defeated her on Instagram and Sanders had the border on Facebook between 3 and 10 February.
The network of Parse.ly consists of more than 2,000 websites from publishers around the world, all of which are paid Parse.ly customers.
Popular Democrats measured among others Sen. Bernie Sanders, Sen. Kamala Harris, former vice-president Joe Biden, Beto Rourke, Sen Cory Booker, Speaker Nancy Pelosi, Stacey Abrams and Sen. Kirsten Gillibrand.