A Savannah company known for its pro-military products says that CBS refused to promote its commercial, so placed it on YouTube instead. In the last week it has been viewed more than 700,000 times.
In the midst of the NFL tumult about kneeling during the national anthem, Nine Line Apparel created the place hoping to debut at the Super Bowl.
"Some people think that you are crazy, loyal, stands for the national anthem," says the commercial.
Later on, narrator Mark Geist, a naval veteran who fought in Benghazi, said he hopes people know that "they can kneel and that they can protest" only because of the sacrifice of members of the army.
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The chorus of the commercial of "I think I'm crazy" is an echo of a Nike commercial in which quarterback Colin Kaepernick says: "Do not ask if your dreams are crazy, ask if they're crazy enough."
On Friday, February 1, just two days before the Super Bowl, an e-mail from CBS Nine Line announced that his advertisement had been rejected for financial reasons.
A copy of the e-mail was provided to The Island Packet and The Beaufort Gazette, although the identity of the person sending the e-mail was edited.
"We still have one reference that has not arrived, but with the information we have on hand, it is our recommendation that no credit can be granted at this time," reads the e-mail.
Nine Line CEO Tyler Merritt said he believes the ad was rejected, not because of finance, but because of its content.
"I am 100 percent positive," he said.
He explained that Nine Line not only has the means to pay, but was also prepared to pay in advance.
"The credit problem disappears when I write you a check," said Merritt.
A news item distributed by Nine Line says the company has spent more than $ 25 million last year.
CNBC reported that CBS charged about $ 175,000 per second for Super Bowl commercials. At that rate, the 45 seconds of Nine Line would have cost more than $ 7.8 million.
Next year's Super Bowl will be broadcast, according to Fox, so Merritt says he plans to get the Nine Line commercial in the air.
Representatives from Statistics Netherlands media did not respond to messages or an e-mail asking for comments.